I’ve been working on the cover art for an exciting new novel for an eFitzgerald author — you’ll hear more about this soon — and we have both been marveling at the autonomy available in this new world of indie publishing.
She tells me about her concept for the cover, I pass that on to our designer/artist, and then we continue to talk and share thoughts as it is sketched, redesigned, tweaked, etc. The opinions and ideas flow both ways. My author, who has been traditionally published for 15 years, has seen her name on 11 books in the U.S. (and more abroad). She thought most of the covers were adequate, and some were quite wonderful. On how many did she have input?
And has she always been pleased with the title that ended up on her work? No.
How much input does she have now on the title? 100%.
It’s clearly thrilling for her to work in this direct manner after years of dealing with a faceless publisher. Of course, I am the publisher here. But I’m not faceless! She sees my face as we chat over tea in my kitchen or hers.
Part of this is simply the reality of a small start-up publisher versus a large corporation. But part of it is the new paradigm of indie publishing. We are in charge.
Have you ever pried yourself away, reluctantly, and with some trepidation, from a relationship which doesn’t serve you?
It’s like that.
My author and the big publishers have broken up. And she’s never been happier.